From socially intelligent business to socially intelligent research
We believe that businesses need to be socially intelligent in order to adapt to the ever-changing and interactive world of the modern consumer. This requires a new knowledge framework, which our CEO,...
View Article3 Reasons Social Media is Different In China
By now brands know that they can’t just waltz into China and expect the same strategies they use in the US to work there. But too often this takes the form of trying to “localize” their activities by...
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